Google Analytics (GA) and GA4 are both web analytics tools developed by Google, but they differ in several keyways: Data Collection: GA collects data using tracking codes installed on web pages, while GA4 uses an event-based model to collect data. This means that GA4 tracks specific events, such as button clicks or page views, rather than just tracking…

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023, To change from Google Analytics (GA) to GA4, you will need to follow a few steps: Create a new GA4 property in your Google Analytics account. This can be done by clicking the "Admin" button on the bottom left of the GA interface, then selecting "Create Property" in…

5 Tips to Get You Started with Google Analytics Google Analytics is one excellent tool for monitoring the progress and the performance of your website, and yet many businesses tend not to use it because they don’t know where to start. Google Analytics has many features that can greatly improve the effectiveness of your online marketing. The data…